Super Duty

With the dramatic season finale fresh in our heads, it is time to reflect on the third season of "Lost"; what did we like, what have we learned, what will happen next? For me, one of the most compelling developments of season 3 has been the commercial for the 2008 Ford F-Series Super Duty, in which viewers are shown the "Tail-Gate Step" feature. Just look at it; don't you want one? Don't you wish you were that guy? Safety, comfort and style!

I'd imagine that this is causing all kinds of headaches for the engineers and marketers at Chevy, as they scramble for an answer to Ford's innovation. Perhaps they will manage to include a water bottle that stows neatly under the license plate, to prevent dehydration when entering the truck bed area. And a helmet. It just doesn't seem safe to climb all the way up there on that truck without your helmet on, so maybe they can find a way to build a helmet into the bumper.